CBS TELEVISION NETWORK EXPANDS PROGRAM RATINGS WITH NIELSEN DIGITAL CERTIFICATION
CBS’s Participation Marks the First Network to Employ Comprehensive
Digital Ratings as Part of Its Total Audience Measurement
NEW YORK, NY, September 30, 2015 – Nielsen (NYSE: NLSN) and CBS Corporation today announced that CBS All Access, the company’s digital subscription video on-demand and live streaming service, is the first app and browser experience to be certified for Nielsen’s Digital in TV Ratings measurement. CBS’s ongoing participation with Nielsen for digital measurement expands the companies’ relationship and is a component of Nielsen’s Total Audience Measurement, where all video content and advertising can be consistently measured with ratings.
CBS is the first broadcast network to include digital audience measurement in their television ratings by incorporating Nielsen’s SDK metering technology into the CBS All Access experience within the Network’s mobile apps and online video player. CBS All Access’s Nielsen Digital in TV certification measures viewership of the service’s live offering of local CBS Television stations – available in more than 95 U.S. markets – across Android and iOS systems as well as desktops and laptops. This is in addition to the existing measurement of current season’s on-demand content through other measurement products and Nielsen Television Index’s measurement of Connected TV viewing.
“CBS’s world-class content is being consumed across multiple platforms and devices,” said Marc DeBevoise, EVP and GM of CBS Digital Media. “From day one, we made it a priority for CBS All Access to provide the most sophisticated measurement capabilities and have been working closely with Nielsen to implement Digital in TV Ratings. We look forward to working closely with Nielsen to further expand measurement across even more platforms in the near future.”
Nielsen’s Total Audience framework enables clients to monetize digital audiences through both linear and dynamic ad models. Nielsen’s approach leverages the Nielsen TV panel along with utilizing census-based measurement. With Digital in TV Ratings, Nielsen will report audiences for ratings-qualified content consumed across both computer and mobile devices and add this viewing into the current existing C3/C7/Average Quarter Hour TV Ratings services.
“Nielsen’s mobile and computer ratings reinforce our commitment to provide comprehensive Total Audience measurement, measuring audiences anywhere and on any platform they are using to watch content,” said Peter Bradbury, Managing Director National Client Service, Nielsen. “We are very excited about the advancements we’ve made in TV audience ratings by including digital in order to understand viewing beyond traditional television, and we will continue to work very closely with CBS as they expand their digital measurement strategy.”
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - “the Eye” - one of the most recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia. For more information, go to www.cbscorporation.com.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment. With more than 280 million people visiting its properties each month, CBS Interactive is a top Web property globally. Its portfolio of leading brands, which include CBS.com, CNET, CBS.com, CBSNews.com, CBSSports.com, TVGuide.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and gaming.
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