Series Premiere of “Star Trek: Picard” and Last Night’s “Grammy Awards®”
Drive New Record Month for Subscriber Sign-Ups
“Star Trek: Picard” Drives Largest Number of Unique Viewers
and Streams Ever for a Series Premiere on CBS All Access
“The 62nd Annual Grammy Awards” Was the Most-Streamed “Grammys” to Date and
Marked a New Record for Subscriber Sign-Ups on a “Grammy Awards’” Sunday
NEW YORK – Jan. 27, 2020 – CBS All Access, CBS’ digital subscription video on demand and live streaming service, today announced the service has already hit a new record for subscriber sign-ups in a month, following the premiere of STAR TREK: PICARD, last night’s live stream of THE 62ND ANNUAL GRAMMY AWARDS® and a great month of football. January 2020 surpassed the previous monthly record of February 2019. In addition, last week marked the second-best sign-up week ever for the service, following closely behind the week of the 2019 Super Bowl.
In addition to the record month for subscriber sign-ups, STAR TREK: PICARD’s premiere also marked a new record for total streams and drove the highest volume of subscribers streaming a CBS All Access original series to date, up more than +115% and +180% over the previous record set by STAR TREK: DISCOVERY, making the series the service’s most-watched premiere ever.
“We’ve seen tremendous continued growth in the service, and the new records we’ve experienced due to STAR TREK: PICARD, the GRAMMYs and a fantastic season of football are a phenomenal way to kick off what will be a fantastic year for CBS All Access,” said Marc DeBevoise, Chief Digital Officer, ViacomCBS, and President and CEO, CBS Interactive. “CBS All Access continues to build upon its great mix of programming – from original series, to sports and special events – and we’ve strategically programmed 2020 to bring subscribers an ‘always on’ calendar of must-watch series and events.”
Yesterday’s GRAMMY Awards marked the most-streamed GRAMMYs on the service to date and a new record for subscriber sign-ups on a GRAMMY Awards’ Sunday. It surpassed last year by more than +80% in new sign-ups and +30% in unique viewers, on CBS All Access.
The series premiere of STAR TREK: PICARD is currently available to stream, and new episodes of the series will be available every Thursday exclusively on CBS All Access in the United States. As previously announced, the series was renewed for a second season prior to premiere.
THE 62ND ANNUAL GRAMMY AWARDS® is also now available to stream on-demand for free on CBS.com and the CBS mobile app and available on all other connected TV platforms via CBS All Access.
About CBS All Access:
CBS All Access is CBS’ direct-to-consumer digital subscription video on-demand and live streaming service. CBS All Access gives subscribers the ability to watch more than 12,000 episodes on demand – spanning exclusive original series, CBS Television Network’s primetime, daytime and late night shows, plus classic TV hits – as well as the ability to stream local CBS stations live across the U.S. CBS All Access’ original series include THE GOOD FIGHT, THE TWILIGHT ZONE, TELL ME A STORY, NO ACTIVITY, and WHY WOMEN KILL, as well as the upcoming INTERROGATION, THE STAND, and THE MAN WHO FELL TO EARTH. CBS All Access is also the exclusive domestic home to STAR TREK: DISCOVERY, STAR TREK: PICARD and the upcoming STAR TREK: LOWER DECKS. CBS All Access also includes the ability to stream CBS Interactive’s other live channels, CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
The service is currently available online at CBS.com, on mobile devices via the CBS app for iOS and Android, and on Roku Players, Apple TV, Chromecast, Android TV, Xbox One, PlayStation 4, Fire TV, Samsung Smart TVs, Vizio Smartcast TVs, Amazon Prime Video Channels and Apple TV channels. Versions of CBS All Access have now launched internationally in Canada and Australia (10 All Access), with unique but similar content and pricing plans. For more details on CBS All Access, please visit https://www.cbs.com/all-access.
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