"Big Brother" Wins Time Period in Adults 18-49 and Adults 25-54

All Three Premiere Editions of "Big Brother" Notch Year-to-Year Increases

            The premiere of the Wednesday edition of BIG BROTHER posted across-the-board increases versus the comparable premiere last summer, winning its time period in adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for July 14.

          BIG BROTHER WEDNESDAY (P) was first in adults 25-54 (2.7/09), adults 18-49 (2.3/08) and second in viewers (6.38m) and adults 18-34 (1.8/07).  Compared to the corresponding BIG BROTHER 11 broadcast last year (BIG BROTHER 11 TUESDAY (P) on July 14, 2009, at 9:00 PM), CBS was up +4% in adults 25-54 (from 2.6/07), +10% in adults 18-49 (from 2.1/06), +6% in adults 18-34 (from 1.7/06) and added +200,000 viewers (from 6.18m, +3%). 

            All three premieres of this summer's BIG BROTHER have posted year-to-year increases.

*  *  *

Press Contacts:

Ed Harrison                  818-655-1584             ed.harrison@cbs.com

Jeremy Murphy            212-975-4577             jeremy.murphy@cbs.com