Wednesday's Edition Attracts Its Largest Audience on Any Night since August 2009  

"Big Brother" Sweeps Its Time Period and is the Night's #1 Program in Adults 18-49 and Adults 18-34

Wednesday's edition of BIG BROTHER delivered its highest adult 18-34 rating in nearly three years, its largest audience since last August and was the night's #1 program in adults 18-49 and adults 18-34, according to Nielsen live plus same day ratings for Aug. 25.

BIG BROTHER WEDNESDAY was first in households (4.7/08), viewers (7.99m), adults 25-54 (3.2/10), adults 18-49 (2.8/09) and adults 18-34 (2.6/10).  BIG BROTHER WEDNESDAY was the night's top program in both adults 18-49 and adults 18-34. 

Last night's BIG BROTHER was the highest-rated broadcast of BIG BROTHER with adults 18-34 since September 18, 2007 (the season finale of BIG BROTHER 8), the highest-rated in adults 18-49 since September 15, 2009, and most-watched telecast since August 18, 2009. 

Versus the comparable broadcast last year, BIG BROTHER WEDNESDAY was up +4% in households (from 4.5/07), +12% in adults 18-49 (from 2.5/07), +44% in adults 18-34 (from 1.8/06) and added +710,000 viewers (from 7.28m, +10%).  

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Press Contacts:

Ed Harrison                  818-655-1584             ed.harrison@cbs.com

Jeremy Murphy            212-975-4577             jeremy.murphy@cbs.com