"Big Brother" Sweeps Its Time Period in Viewers and Key Demos for the Fifth Consecutive Broadcast

            BIG BROTHER was Sunday's top-rated broadcast in adults 18-49, adults 18-34 and adults 25-54, according to Nielsen preliminary live plus same day ratings for July 17.

 From 8:00-9:00 PM, BIG BROTHER SUNDAY was first in households (4.1/07), viewers (6.89m), adults 25-54 (2.9/08), adults 18-49 (2.4/07) and adults 18-34 (1.9/07) for the second consecutive week.    

            BIG BROTHER has now won its time period in viewers and key demographics in all five of its broadcasts.

            Updated Sunday ratings will be available tomorrow.

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Ed Harrison                  818-655-1584             ed.harrison@cbs.com

Jeremy Murphy            212-975-4577             jeremy.murphy@cbs.com