"AS THE WORLD TURNS," TELEVISION'S SECOND LONGEST RUNNING DRAMA, ENTERS THE WORLD OF PODCASTING WHEN CBS.COM OFFERS ENTIRE AUDIO EPISODES OF THE DAYTIME SERIAL BEGINNING TODAY, TUESDAY, JANUARY 17
CBS.com's recently established CBS Netcast is adding another program to their line-up. Starting today, Tuesday, Jan. 17, users will be able to download entire audio episodes of AS THE WORLD TURNS. CBS Netcast is a new destination for Internet users to download podcasts of CBS programs and original CBS.com programming to their computers or portable handheld devices.
CBS Netcast also offers an audio version of the daytime show GUIDING LIGHT and CBS.com shows such as SURVIVOR LIVE. CBS.com also plans to make available podcasts of certain CBS prime time series.
"As we suspected, there is a huge untapped audience for daytime dramas, and podcasting is fantastic way to reach those viewers," said Barbara Bloom, Senior Vice President, CBS Daytime Programming. "Our experiment with GUIDING LIGHT proved that, and so it's only natural we extend this initiative across our schedule, beginning next with AS THE WORLD TURNS. Throughout its 50 year run, AS THE WORLD TURNS has broken new ground in its story-telling, character development and fine acting ensemble, and we're very pleased to add podcasting to that list."
AS THE WORLD TURNS, the 2003 Emmy Award winner for Outstanding Daytime Drama, is broadcast weekdays (2:00-3:00 PM ET, 1:00-2:00 PM, CT and PT) on the CBS Television Network and is a Procter & Gamble Production.