Press Release back to list
05.27.2010

THE SUMMER REALITY HIT "BIG BROTHER" PREMIERES THURSDAY, JULY 8, 8:00-9:00 PM

"Big Brother" to Be Broadcast Three Times a Week—Wednesday, Thursday (Live Eviction Show) and Sunday from 8:00-9:00 PM

 

Julie Chen Returns as Host

 

            The summer reality hit BIG BROTHER premieres Thursday, July 8 (8:00-9:00 PM, ET/PT) on the CBS Television Network.  The new cast will be announced at a later date.

 

BIG BROTHER will be broadcast three nights per week: Wednesdays, (8:00-9:00 PM, ET/PT, beginning July 14); the LIVE eviction show hosted by Julie Chen on Thursdays (8:00-9:00 PM, live ET/delayed PT, beginning July 15) and Sundays (8:00-9:00 PM, ET/PT, beginning July 11).

 

            Last summer's edition saw BIG BROTHER grow its audience both on-air and online for the CBS Television Network and CBS Interactive platforms. 

Last year's edition of BIG BROTHER was one of only a handful of programs ever to post growth in its tenth season.  Compared to the prior year's edition, BIG BROTHER was up +7% in viewers (7.08m from 6.60m), +4% in adults 18-49 (2.5/08 from 2.4/07) and +5% in adults 18-34 (2.0/07 from 1.9/06).  Each of the three weekly broadcasts also posted summer-to-summer growth.

            Online, BIG BROTHER was the last summer's #1 show on CBS.com and across the CBS Audience Network in all key metrics, with 25% more unique users and 94% more video streams than the prior summer.   

BIG BROTHER follows a group of people living together in a house outfitted with dozens of cameras and microphones recording their every move 24 hours a day.  Each week, the Houseguests vote someone out of the house.  At the end, the last remaining Houseguests receives the grand prize of $500,000. 

BIG BROTHER is executive produced by Emmy Award winner Allison Grodner and Rich Meehan in association with Endemol U.S.A. 

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Press Contacts: Phil Gonzales                818-655-1580             phil.gonzales@cbs.com

                                    Ed Harrison                  818-655-1584 ed.harrison@cbs.com

Press:

Phil Gonzales
818-655-1580
phil.gonzales@cbs.com