Press Release back to list
07.21.2021

“BIG BROTHER” AND “LOVE ISLAND” HEAT UP IN WEEK TWO

 

In their second week, CBS’ summer reality staple BIG BROTHER (now in its 23rd season) continues to demonstrate a solid performance in linear viewing, while LOVE ISLAND posted both viewership gains and significant streaming growth.

As of this morning (Wednesday, July 21), based on live-plus-same-day data, week two of BIG BROTHER held 90% of its audience in both Total Viewers (3.64m from 4.05m) and Adults 18-49 (0.9 from 1.0). For the week ending July 18th, BIG BROTHER-THURSDAY was the top non-sports program among A18-49 (0.9, tie). BIG BROTHER-WEDNESDAY and BIG BROTHER-SUNDAY (both 0.8) were also top 4 finishers in the demo last week. Summer-to-date, BIG BROTHER-WEDNESDAY (1.4) & BIG BROTHER-THURSDAY (1.3) are the top two summer series among A18-49, while the SUNDAY edition (1.1) is a top 5 finisher.

In week two, LOVE ISLAND posted growth in linear viewers (1.62m from 1.59m, +2%), while remaining on par in adults 18-49 (0.3 from 0.4) and steady in adults 18-34 (0.3).

In streaming, LOVE ISLAND and BIG BROTHER are up significant double-digit percentage points in week two from week one across Paramount+ and the CBS App.

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Press Contact:

Scott Grogin

 

scott.grogin@cbs.com