Release
CBS UNVEILS NEWLY EVOLVED BRAND IDENTITY ACROSS ALL DIVISIONS AND PLATFORMS
Campaign Unifies CBS Branding Across Entertainment, News, Sports, Studios, Stations and Syndication
Updated Sight, Sound and Messaging Positions CBS for All the Ways Viewers Consume Its Content Live, On Demand and Streaming
CBS Television Studios to Be Rebranded CBS Studios
NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements of the brand’s rich history, it was announced today by President and Chief Marketing Officer Mike Benson.
The...
CBS Entertainment