Hollywood’s Party of the Year® Reaches Its Largest Audience in Four Years

• The 81^ST ANNUAL GOLDEN GLOBE® AWARDS” averaged 9.4 million viewers, up +50% from last year, its largest audience since 2020, according to Nielsen time zone-adjusted fast national including Out of Home ratings for Sunday, Jan. 7.

• Hollywood’s Party of the Year® was the most-watched entertainment program Sunday.

• The 81^ST ANNUAL GOLDEN GLOBE® AWARDS reached the largest live-streaming audience for an awards show across Paramount+ and other CBS platforms since THE 65^TH ANNUAL GRAMMY AWARDS aired in February 2023.

• In fact, it was the second-largest live-streamed CBS special event on Paramount+ ever in terms of AMA and reach.

• The 81^ST ANNUAL GOLDEN GLOBES AWARDS dominated social media last night with nearly 30 billion potential impressions*, ranking as the #1 program of the night based on total interactions. #GoldenGlobes trended in the top 10 in the U.S. for eight hours and peaked at #1.

*Note: Potential impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.

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