8:46 Films

August 27, 2021

8:46 FILMS” TO BE BROADCAST SATURDAY, SEPT. 4 ON CBS

BLACK FILMMAKERS RECLAIM 8:46 BY GIVING LIFE TO THE VAST RICHNESS OF THE BLACK EXPERIENCE ON SCREEN

National Distribution of Tribeca Festival Films Advance Black Stories from Black Storytellers

8:46 FILMS presented by P&G will broadcast Saturday, Sept. 4 (8:00-9:00 PM, ET/PT) on the CBS Television Network. Originally debuted at the Tribeca Festival, four new 8:46 Films are the latest installment of P&G’s Widen The Screen initiative, an effort to improve the portrayal of Black life on screen and expand inclusion efforts for Black creators behind the camera, to challenge expectations and remove limiting stereotypes in film, advertising and media.

8:46 Films is a collaboration with SATURDAY MORNING, a collective of Black creative executives, Tribeca Studios and P&G. Four inspirational stories told in the length of time it took to take George Floyd’s life – and accelerate a movement that would change the world. Filmmakers Zoey Martinson, Camrus Johnson, Gibrey Allen and Marshall Tyler were inspired to take 8 minutes and 46 seconds instead to tell stories of joy, love, and resilience, fuel the creativity that has always upheld the Black community in the darkest times, and build a legacy of hope.

When you are talking about the black experience in this country, there’s a lot of trauma and drama to pull from,” Zoey Martinson, director of “Cupids” said. “Oftentimes the stories that get told are speaking to that trauma. Those stories are important, because they are going to force us to grow. At the same time, comedy and joy has the same ability to force us to grow in ways we didn’t even imagine. It actually can be an act of revolution. The 8:46 program experience gave me the permission to find my voice and create an environment that I would want to work in. I was able to choose equity and give opportunities to those who are often overlooked. I was able to create a set that was inclusive where people felt heard and could be their authentic selves,” Martinson said.

About the 8:46 Films:

To join the social media conversation about 8:46 FILMS, follow @ProcterGamble, @Tribeca, and #846Films on Twitter and Instagram.

For more information, visit:

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Press Contacts:

CBS: Kate Fisher, khfisher@cbs.com

P&G: Crystal Harrell, harrell.cw@pg.com

Hill & Knowlton Strategies, seleana.wright@hkstrategies.com

Tribeca: Jeff Gray, jgray@tribecafilm.com