Launching Today and Continuing Throughout the Summer, the Multi-Platform Campaign Showcases Flo Rida’s Upbeat Song and the Return of CBS Originals BIG BROTHER and LOVE ISLAND
CLICK HERE to View the Debut of the Campaign
CBS has partnered with multi-platinum rapper, singer and songwriter Flo Rida to feature the world premiere of his as-yet-unreleased latest summer anthem, “Summer’s Not Ready,” in a vibrant promotional campaign for CBS’ hot summer originals, BIG BROTHER and LOVE ISLAND.
Showcasing Flo Rida’s upbeat song and the return of the CBS original series BIG BROTHER and LOVE ISLAND, the dynamic campaign launches today (June 23) and will continue throughout the summer with an array of new content reminding viewers that CBS is heating up once again as the summer destination for these popular reality shows. Appearing on multiple CBS platforms (from broadcast to streaming to social accounts), the campaign will extend across additional ViacomCBS brands as well.
Also, starting fresh for the summer, CBS is archiving all of its more than 5,000 previous posts on its Instagram account today and will make a splash by kicking off the @CBSTV refresh with the fun Flo Rida/CBS Summer campaign.
The song “Summer’s Not Ready” will be officially released on June 29.
Global super star Tramar Lacel Dillard, better known by his stage name Flo Rida, is an American rapper, singer and songwriter from Carol City, Fla. His 2007 breakout single “Low” was #1 for 10 weeks in the U.S. and broke the record for digital download sales at the time of its release. Flo Rida’s debut studio album, 2008’s Mail on Sunday, reached number four in the U.S. The album was succeeded by R.O.O.T.S. the next year, which featured the smash hit “Right Round ft Ke$ha” and broke his previous record for most digital sales in one week that he set with “Low.” His subsequent albums, 2010’s Only One Flo (Part 1) and 2012’s Wild Ones, also charted on the U.S. Billboard 200 chart. Flo Rida has sold over 80 million records worldwide, making him one of the best-selling music artists. His catalog includes the international hit singles “Right Round” (7x Platinum), “Club Can’t Handle Me” (3x Platinum), “Good Feeling” (5x Platinum), “Wild Ones” (5x Platinum), “Whistle” (5x Platinum), “I Cry” (2x Platinum), “G.D.F.R.” (4x Platinum) and “My House” (6x Platinum).
BIG BROTHER and LOVE ISLAND premiere on Wednesday, July 7. BIG BROTHER kicks off the night with a live 90-minute episode (8:00-9:30 PM, live ET/delayed PT), followed by the 90-minute season premiere of the romantic competition series LOVE ISLAND (9:30-11:00 PM, ET/PT). Both shows will air on CBS and be available to stream live and on demand on the CBS app and Paramount+, where fans will also be able to find exclusive content throughout the season.
BIG BROTHER kicks off season 23 with a live premiere as the all-new group of Houseguests moves into the newly redesigned house. Houseguests are in for a high-stakes summer full of Big Risks and Big Rewards, where one wrong gamble could cost them everything. Beginning Sunday, July 11, the series will air Sundays and Wednesdays (8:00-9:00 PM, ET/PT), and Thursdays (8:00-9:00 PM, live ET/delayed PT), featuring the live eviction show. Julie Chen Moonves returns as host.
LOVE ISLAND’s third season will take place in the sundrenched Hawaiian Islands with an all-new cast of Islanders looking for love. The ultimate temptation, Casa Amor, will be back as well as new games and challenges that test and strengthen the couples’ relationships. Following its 90-minute premiere on Wednesday, July 7, LOVE ISLAND will air Thursday and Friday (9:00-10:00 PM, ET/PT) and Sunday (9:00-11:00PM, ET/PT) during its first week. After its first week, the show will air Tuesdays through Fridays (9:00-10:00 PM, ET/PT), and Sundays (9:00-11:00 PM, ET/PT) for the remainder of the season. Arielle Vandenberg and Matthew Hoffman return as host and narrator, respectively.
CBS Marketing Press contact:
Barbara Abseck firstname.lastname@example.org
CBS Press Contact for LOVE ISLAND and BIG BROTHER:
Julie Holland email@example.com
Flo Rida Publicity Contacts:
Courtney Worrell Courtney.firstname.lastname@example.org
Rockstarr Diva 954-901-8205