HOT DAYS, HOT SHOWS: CBS SUMMER STAPLES “BIG BROTHER” AND “LOVE ISLAND” SHOW YEAR-OVER-YEAR GROWTH IN FIRST WEEK
Shows Up in Linear Viewing;
Both Are Big Drivers on Social Media
It was a tremendous week one for CBS’ summer reality series BIG BROTHER and LOVE ISLAND as both shows are demonstrating year-over-year growth in linear viewing and driving significant numbers on social media.
As of this morning (Thurs., July 15), based on live-plus-same-day data, the first week of BIG BROTHER is up +18% from 2020’s first week in viewers, +8% in A25-54 and even in A18-49, while week one of LOVE ISLAND (with four nights of airings) shows a gain in A18-49 (+33%) while holding steady in other key measures. These increases come despite TV usage posting declines from the comparable week last year.
In streaming, with three days of viewing data available. LOVE ISLAND is up +14% on Paramount+ and the CBS app. Both shows are powerful drivers on social media with BIG BROTHER driving 619 million potential impressions and LOVE ISLAND producing 232 million potential impressions. These numbers are growing daily.
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