Two Semi-Finalists from Each Participating Market Will Be Flown to Los Angeles; One of The Two is Guaranteed to be on Contestants' Row

San Francisco, Philadelphia, New York and Pittsburgh Are the First Markets Announced to Participate

THE PRICE IS RIGHT is kicking off its annual casting call for contestants to appear during the 40th season of the game show.  Once again, contestant searches will be taking place in and around cities across the United States beginning Saturday, July 23.  Representatives from each participating local CBS-owned and affiliate station will be on hand to interview and videotape contestant hopefuls vying for free trips to Los Angeles, with guaranteed spots in the studio audience.  Two participants will be selected from each market to fly to Los Angeles and attend a taping of the legendary game show, starting in fall 2011.  A bidder's spot on Contestants' Row will be guaranteed to one of the two participants, who will learn if they are selected to "come on down" when they hear their name called during the show's taping.

The first markets confirmed to host searches include San Francisco, Philadelphia, New York and Pittsburgh, with additional markets to be announced in the coming weeks.

Following is the schedule for contestant searches:

Saturday, July 23          San Francisco               KPIX-TV

http://sanfrancisco.cbslocal.com/category/contest-promotions/

Black Oak Casino                                            11:00 AM - 2:00 PM

19400 Tuolumne Road North

Tuolumne, CA 95379

Friday, August 26         Philadelphia                 KYW-TV http://philadelphia.cbslocal.com/2011/07/12/the-price-is-right-contestant-search/

Trump Taj Mahal                                             2:00 PM - 5:00 PM

1000 Boardwalk at Virginia Avenue

Atlantic City, NJ 08401

Tuesday, August 30                  New York                    WCBS-TV     

http://Cbsnewyork.com/rewards    

Empire City Casino at Yonkers Raceway                      12:00 PM - 3:00 PM                                           

810 Yonkers Ave.                                                                                                                  Yonkers, NY 10704

Thursday, September 1 Pittsburgh                     KDKA-TV

http://pittsburgh.cbslocal.com/2011/07/12/price-is-right-contestant-search-coming-to-pittsburgh/

The Meadows Racetrack and Casino                            12:00 PM - 7:00 PM

210 Racetrack Road

Washington, PA 15301

            All applicants must be legal U.S. residents, aged 18 and over.  Official rules can be found on each individual station's Web site, and upcoming schedules will be posted on http://www.cbs.com/  and www.priceisright.com.

THE PRICE IS RIGHT, the longest-running game show in television history, is hosted by Drew Carey.  Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network. 

On the Web:  http://www.cbs.com/daytime/the_price_is_right/                                                                                     

Photos are available at http://www.cbspressexpress.com/.

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Station Contacts:

Akilah Bolden-Monifa (KPIX-TV)       415-765-8842                                  amonifa@kpix.cbs.com

Joanne Calabria (KYW-TV)                215-977-5610                                        JCalabria@cbs.com

Mike Nelson (WCBS-TV)                   818-655-2156                                         mjnelson@cbs.com

Bob Schoeppner (KDKA-TV) 412-575-2272                                 bschoeppner@kdka.com

Press Contacts:

Meredith Tiger (CBS)                           212-975-3829                                           mftiger@cbs.com

Cindy Marshall (CBS)              818-655-1586                               cindy.marshall@cbs.com

Paul Gendreau  (PGPR)                       818-985-0245                                pgpr1@roadrunner.com

Photo Contacts:

Rudi Simpson (CBS)                            818-655-1545                                   rudi.simpson@cbs.com

Heather Wines (CBS)                           212-975-1079                                           hwines@cbs.com