Price Ranks as the Week's Number One Daytime Program Among Men 18-49 and Men 25-54

Drew Carey's first week as host of THE PRICE IS RIGHT posted across-the-board increases in key adult demographics versus the same week last year, according to Nielsen live plus same day ratings for the week ending Oct. 21.

Compared to same week last year, PRICE IS RIGHT was up +8% in adults 25-54 (1.3 from 1.2), +10% in adults 18-49 (1.1 from 1.0), +7% in women 25-54 (1.6 from 1.5), +8% in women 18-49 (1.3 from 1.2), +11% in men 25-54 (1.0 from 0.9) and +14% in men 18-49 (0.8 from 0.7).

PRICE IS RIGHT ranked as the Number One daytime program among men 18-49 and men 25-54 last week.