For the first time in its 36-year history, CBS's Emmy Award-winning THE PRICE IS RIGHT has revised its eligibility rules so former contestants are now able to be chosen to appear on the show again.

Previously, once a person was called to "Come On Down" on THE PRICE IS RIGHT, they were prohibited from ever being a contestant again.  However, as of Monday, Nov. 12, anyone who has not been a contestant on the show in the last 10 years is eligible to be chosen.

Contestants are selected in the hours prior to each show taping through producer interviews with ticketed audience members outside the CBS Television Studios.

"The eligibility clause was drafted 36 years ago - who would have thought!" says executive producer Syd Vinnedge.  "Now, in our 36th season and with a new host, we feel folks should be able to experience 'Price' with Drew and have a chance to come on down after 10 or more years."

THE PRICE IS RIGHT, with new host Drew Carey, is the longest-running game show in television history.  In 2007, it won the Daytime Emmy Award for Outstanding Game/Audience Participation Show.  Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

On the web: www.cbs.com/daytime/price

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