Press Release back to list
12.13.2012

LAST.FM’S 10 YEARS OF SCROBBLING: A DECADE OF DIGITAL MUSIC IN REVIEW

                             Listener Data Reveals the Artists, Tracks, Make-ups and Break-ups That Shaped a Decade

Last.fm Scrobbler App Launched Today to Celebrate

  •  Nirvana’s Smells Like Teen Spirit is the most widely listened to song of the last 10 years
  •  Coldplay is the most popular artist of the decade
  •  Breaking up and making up - The White Stripes and Pulp cause the biggest stir

 

Pioneers of digital music Last.fm today revealed the biggest trends from the past 10 years of music. To coincide with Last.fm celebrating a decade of scrobbling1, the music discovery service has revealed the globe’s listening habits over the last 10 years and has launched the Last.fm Scrobbler – a new iOS app that will allow music fans to rediscover and explore their music library.

The Winners

Nirvana and Coldplay have been crowned the winners of the last decade, with Nirvana’s “Smells Like Teen Spirit” ranking as the most popular track of the decade and Coldplay taking the top spot as the most popular artist.

Rule Britannia

British music has dominated both artists and tracks of the last decade, with half of the “Top 10 Best Artists of the Decade” hailing from the UK. Along with Coldplay, there are three other British acts – The Beatles, Radiohead and Muse dominating the top spots on the list and seven of the top 10 tracks are performed by British artists including Oasis, Kings of Leon and Muse. 

The Loss of Music Icons

The last decade has seen some sad losses for the music industry, most notably Michael Jackson and Amy Winehouse. After the death of the King of Pop, the legend received the most listens, with more than one million scrobbles in the space of 24 hours, as the music world mourned his departure.

 

Making Up or Breaking Up

The decade has also seen some iconic splits and reunions.  Bandmates parting ways have hit the headlines a number of times in the last 10 years, including the likes of Blink 182, Blur and R.E.M.  The split that caused the biggest stir among fans goes to The White Stripes. The announcement of their split in February 2011 generated in excess of 60,000 scrobbles of their tracks.  Generally, in the last decade, splits have sent music fans rushing to hear their favourite tunes, more so than band reunions.

Pulp’s reunion in 2010 caused the biggest spike in scrobbles beating the likes of the Spice Girls, Led Zeppelin and The Police. Music fans went wild with excitement at the band’s reunion after 15 years apart.   

Steve Whilton, Director of Product at Last.fm, commented: “We are really excited to be releasing such rich data about the last 10 years of music. We have been able to provide a unique and vivid insight into 10 years of music listening, with our listening history captured from more than 600 music platforms and hardware devices across the world. Some of the highlights include the most-listened-to artists, the top-loved tracks and the most-deleted ‘guilty pleasures’ of the last decade.”

 

Facts on the Last 10 Years of Music Data

 

Top 10 Most Popular Tracks

1. Smells Like Teen Spirit – Nirvana

2. Wonderwall – Oasis

3. Mr Brightside – The Killers

4. Come As You Are – Nirvana

5. Clocks – Coldplay

6. Somebody Told Me – The Killers

7. Take Me Out – Franz Ferdinand

8. Karma Polics – Radiohead

9. Viva La Vida – Coldplay

10. Yellow – Coldplay

 

Top 10 Most Popular Artists

1. Coldplay

2. Radiohead

3. Red Hot Chili Peppers

4. The Killers

5. Rihanna

6. Eminem

7. Nirvana

8. Kanye West

9. Muse

10. Foo Fighters

 

Most Loved Track

Lil' Wayne—Lollipop

 

Most Skipped Track

The Postal Service—Such Great Heights

 

Most Banned Track

Lil' Wayne—Lollipop

 

Top Guilty Pleasure

Lady Gaga—Poker Face

 

For the full interactive 10 Years of Scrobbling timeline, please visit: www.last.fm/10years

 

The Last.fm Scrobbler app

To celebrate 10 years of scrobbling, Last.fm has created a unique app that allows users to reacquaint themselves with all the music stored on their phone and tablet.  

 

The app connects the music stored on a user’s iPhone, iPod Touch or iPad to Last.fm’s unique music data technology, called scrobbling*, helping users rediscover and explore the music they own. Each time a user listens to a song through the app it ‘scrobbles’ the track in order to share a number of services back to the user, helping them get the most out of their music.

“Users have spent years curating their digital libraries, but rarely have the time nor energy to listen to even a fraction of those songs. We wanted to offer a way for our users to reconnect with the music they already own,” said Michael Horan, Director of Product, Mobile and Platforms at Last.fm. “This application takes the frustration out of exploring personal libraries by applying the simplicity and serendipity of cloud-based streaming services to a users own music catalogue. The Last.fm Scrobbler then takes the experience further by surfacing songs around themes relevant to the user and giving them the opportunity to explore playlists around a song, mood, or genre.”     

 

Features of the Last.fm Scrobbler include:

 

Smart Playlists: The app offers “smart” playlists to meet a user’s musical mood.  The app matches songs against different musical characteristics, such as happy, sad, lively or calm; the app then serves a playlist of the songs in the user’s collection that match this theme. Users can also launch a similar music playlist based on any song in their library.

Artist information: The app includes images, biographical and tour information about artists and bands for the user to browse while listening to their music.

Personalized recommendations: Users will receive suggestions for artists and bands based on their musical tastes – helping them to discover new music and rediscover gems in their library. The app also suggests albums by artists already in their library, so they can complete their collection.   

Listening History: Users can see data stats on how many times they’ve listened to an artist or track and how their habits compare to global listening habits.

Social Integration: Users can share what they’re listening to with their online community via Facebook or Twitter.

 

More information about the Last.fm Scrobbler for iOS can be found at http://last.fm/hardware/ios. The app is now available for download in the Apple App Store at https://itunes.apple.com/us/app/scrobbler-for-ios/id585235199. 

 

About Last.fm

Founded in 2002, Last.fm is CBS Corporation’s (NYSE: CBS.A and CBS) global music discovery service and is part of the CBS Interactive Music Group. Last.fm intelligently recommends users new music, personalized radio and concerts, connecting music lovers from around the globe. Last.fm’s unique 'scrobbling' technology lets users keep a record of what they listen to from over 600 music players. Last.fm harnesses 70 billion pieces of music taste information to recommend music to almost 40 million users across 12 languages in more than 200 countries. Learn more at: www.last.fm.

 

Last.fm Press Contacts:

Luke Fredberg   +44-207-021-1099  luke.fredberg@cbs.com

Morgan Seal   646-424-4321   morgan.seal@cbsi.com 

 

 

 

 

1 Scrobbling a song means that when you listen to it, the data about the song is sent to Last.fm and added to your music profile.  Millions of songs are scrobbled every day. This data helps Last.fm to organise and recommend music to people; we use it to create personalized radio stations and more.

Press:

Morgan Seal
646-424-4321
morgan.seal@cbsi.com