CBS SPORTS DIGITAL LAUNCHES MVP SPORTS MARKETING UNIT TO BUILD UNMATCHED BRAND ENGAGEMENT IN LOCAL SPORTS COMMUNITIES NATIONWIDE
MVP Sports Marketing Offers Unique Expertise in High School Sports Landscape
June 13, 2019 – CBS Sports Digital, a division of CBS Interactive and the second-largest digital sports property in the U.S., today announced the launch of its MVP Sports Marketing initiative that will help brands build strong and sustainable engagement in local sports communities around the country.
Leveraging CBS Sports Digital’s deep community connections through its unmatched nationwide coverage of high school and college sports, a dedicated in-house MVP Sports Marketing team will partner with brands to develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.
The MVP Sports Marketing team is led by Andy Beal, President and Founder of MaxPreps, the leading high school sports property in the U.S. Beal reports to Jeffrey Gerttula, Executive Vice President & General Manager of CBS Sports Digital. Beal and his team offer unique expertise in the high school sports space, including insights on how best to connect with local sports communities and effectively reach CBS Sports Digital users across MaxPreps and 247Sports, the industry leader in recruiting content.
“MVP Sports Marketing will enable us to solve client challenges using our full set of offerings across the sports spectrum and create exciting new ways for brands to engage with passionate sports fans and team communities at every level,” said Beal. “Through our consultative partnership development process, we will work with partners to co-develop investable assets that build brand equity on a local and national scale.”
MVP Sports Marketing offers advertisers an array of customizable opportunities to build valuable direct relationships within local communities, spanning custom content, experiential activations, recognition and awards programs, social media marketing, and lead generation.
About CBS Sports Digital
CBS Sports Digital, a division of CBS Interactive and the second largest digital sports property in the U.S., covers the full spectrum of sports, from preps to pros, and provides premium content across all digital screens. With a focus on serving fans live coverage every day, CBS Sports Digital offers exclusive access to the biggest sports events, live and on-demand video, in-depth analysis, breaking news, scores and statistics, and a wide range of fantasy games and advice. CBS Sports Digital’s multiplatform offerings include CBSSports.com and the CBS Sports apps for mobile and connected TV devices, CBS Sports HQ, 247Sports, MaxPreps, CBS Sports fantasy games, SportsLine, and SportsLive. CBS Interactive, a division of CBS Corporation, is the world's largest publisher of premium digital content and a perennial top 10 internet company.