Ratings

“CBS MORNINGS” POSTS NARROWEST GAP IN ADULTS AND WOMEN WITH COMPETITION – AND ITS CLOSEST GAP IN VIEWERS WITH ABC – SINCE LAUNCH

THE PROGRAM ALSO CONTINUES ITS BEST COMPETITIVE POSITION ON RECORD IN ADULTS AND WOMEN THIS SEASON – CUTTING THE GAP WITH ABC BY DOUBLE-DIGIT PERCENTAGES IN THOSE KEY DEMOS

CBS MORNINGS, CBS News’ flagship morning program, posted its narrowest gap in adults and women with the competition, and the closest gap in viewers with ABC since its launch, according to Nielsen live plus same day for the week ending Oct. 15. The new morning program hosted by Gayle King, Tony Dokoupil and Nate Burleson launched on Sept 7.

For the week, CBS MORNINGS delivered 2.5 million total viewers, 529,000 of them in the key adults 25-54 demo, and 310,000 among women 25-54. CBS MORNINGS had its narrowest gaps with ABC in several key demos including among total viewers in seven weeks (-763k), in the demo in nine weeks (-235k) and in women in 35 weeks (-153k).

For the season, CBS MORNINGS is delivering the tightest gaps in the key adult demo and women 25-54 with NBC and ABC ever (since 1991), cutting the gap with ABC by double-digit percentages in those key demos.

  • Among adults, CBS MORNINGS has cut the gap with ABC by 19% (-274) and with NBC by 7% (-368).

  • Among women 25-54, CBS MORNINGS has cut the gap with ABC by 28% (-180k) for the season so far and with NBC by 20% (-230k).

Launched Sept. 7, CBS MORNINGS each day delivers two hours of original reporting, breaking news, top-level newsmaker interviews and artful storytelling from the new, state-of-the-art studio inside the ViacomCBS world headquarters in the heart of Times Square. CBS MORNINGS, with co-hosts Gayle King, Tony Dokoupil and Nate Burleson, combines impactful journalism and rich storytelling that leaves viewers more informed, more prepared, and more uplifted to take on the day.

Shawna Thomas is the executive producer of CBS MORNINGS.

Follow CBS MORNINGS on Twitter, Facebook, Instagram and YouTube.

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GrahamS@cbsnews.com

Tucker Hart

 

HartT@cbsnews.com