“CBS MORNINGS” IS THE ONLY BROADCAST MORNING NEWS PROGRAM TO GROW WEEK-TO-WEEK IN KEY ADULT DEMO

THE BROADCAST DELIVERS DOUBLE-DIGIT PERCENTAGE GAINS IN WOMEN 25-54 FOR THE WEEK WHILE THE COMPETITION IS DOWN

CBS MORNINGS, CBS News’ flagship morning program, delivered its largest audience since its launch.

The broadcast delivered 2.6 million viewers (+1%), its highest delivery in 14 weeks (since the week of August 30), while NBC was down (-1%) according to Nielsen live plus same day ratings for the week ending Dec. 10.

In the adults 25-54 demo, the program delivered 565,000 viewers (+8%, its best in 30 weeks, since the week of May 10) while NBC was down -5% and ABC was down -4%.

Among women 25-54, CBS MORNINGS delivered double-digit percentage increases (+14%, 337k, highest in 32 weeks, since the week of April 26) while NBC was down -7% and ABC was down -1%. CBS MORNINGS gained four share points, attracting 25% of the audience, the largest since the week of March 8.

Launched Sept. 7, CBS MORNINGS delivers two hours each day of original reporting, breaking news, top-level newsmaker interviews and artful storytelling from the new, state-of-the art studio inside the ViacomCBS world headquarters in the heart of Times Square. CBS MORNINGS, with co-hosts Gayle King, Tony Dokoupil and Nate Burleson, combines impactful journalism and rich storytelling that leaves viewers more informed, more prepared and more uplifted to take on the day.

Shawna Thomas is the executive producer of CBS MORNINGS.

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