“CBS MORNINGS” DELIVERED DOUBLE-DIGIT PERCENTAGE GAINS IN ADULTS 25-54 AND WOMEN 25-54 WHILE THE COMPETITION WAS MOSTLY DOWN

CBS MORNINGS was the only broadcast morning news program to grow week-to-week, delivering 2.537 million viewers, up +5% from the previous according to Nielsen live plus same day ratings for the week ending Jan. 14. The new morning program hosted by Gayle King, Tony Dokoupil and Nate Burleson launched on Sept. 7, 2021.

CBS MORNINGS also posted double-digit percentage gains in adults 25-54 (564k, +10%) and women 25-54 (564k, +16%) while the competition was mostly down. NBC fell -3% in adults and saw a -4% drop among women, while ABC fell -2% in the demo but grew +2% in women.

In the 19 weeks since launch, CBS MORNINGS is up +4% in adults and +6% in women compared to the previous 19-week period, which is better than the competition, NBC (+2% in adults and women) and ABC (-1% among adults and down -5% in women).

Compared to last season, CBS MORNINGS has cut into NBC’s lead in the adults 25-54 demo by 12% and ABC’s by 14%. CBS MORNINGS is delivering the tightest gaps in adults and women 25-54 for a season ever (since at least 1991) vs. NBC and ABC.

CBS MORNINGS launched Sept. 7, 2021 and delivers each day two hours of original reporting, breaking news, top-level newsmaker interviews and artful storytelling from the new, state-of-the art studio inside the ViacomCBS world headquarters in the heart of Times Square. CBS MORNINGS, with co-hosts Gayle King, Tony Dokoupil and Nate Burleson, combines impactful journalism and rich storytelling that leaves viewers more informed, more prepared and more uplifted to take on the day.

Shawna Thomas is the executive producer of CBS MORNINGS.

Follow CBS MORNINGS on Twitter, Facebook, Instagram and YouTube.

* * *

Press Contacts: