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CBS News and Stations will deliver impactful journalism and storytelling spanning all broadcasts and platforms to celebrate National Hispanic Heritage Month (Sept. 15-Oct. 15). CBS News’ coverage will include stories that showcase Hispanic culture and feature conversations with Latinx luminaries, actors, entrepreneurs and changemakers.


Coverage across CBS News and Stations during National Hispanic Heritage Month and beyond will be featured on CBS MORNINGS (7:00-9:00 AM), CBS SATURDAY MORNING (check local listings), CBS SUNDAY MORNING (9:00 AM, ET), the CBS EVENING NEWS WITH NORAH O’DONNELL (6:30-7:00 PM, ET), CBS News Radio, CBS Newspath, CBS News Digital and CBS Television Stations.


The CBS News Race and Culture Unit researched, curated and generated many of the stories airing across CBS News and Stations. Stories that air during National Hispanic Heritage Month will also be featured on CBS Village.


CBS News and Stations’ coverage will include:


  • On Sept. 29, CBS MORNINGS will feature CBS News correspondent Mireya Villarreal digging into the origin story of how a matriarch’s lupus diagnosis and dietary restrictions led her family to create Siete, a nationwide gluten-free Latino food company, now known for its take on tortillas. On Oct. 4, Lilia Luciano interviews award-winning actress Rita Moreno on the state of Latinx representation in Hollywood, the barriers Moreno has overcome throughout her career in show business and how she has helped pave the way for change. Luciano will also interview Gloria Calderon-Kellett, the first Latina to receive an eight-figure development deal with Amazon starting with “With Love.”


  • CBS SATURDAY MORNING will profile former NBA player Carmelo Anthony on Sept. 25 and Washington football head coach Ron Rivera on Oct. 9.


  • CBS SUNDAY MORNING will profile artist, social activist and potter Roberto Lugo on Oct. 3.


  • The CBS EVENING NEWS WITH NORAH O’DONNELL will feature CBS News correspondent Omar Villafranca’s story on Josie Gutierrez, the Southwest ambassador for Latino Outdoors, an organization working to increase outdoor diversity and education, and Lilia Luciano following Paola Pimienta, who at the age of 21, is the “Reina Escaramuza” for the U.S., the top performer in the country of synchronized equestrian dance derived from charrería, an elaborate and adorned traditional Mexican rodeo. The CBS EVENING NEWS WITH NORAH O’DONNELL will also air a profile of Roberto Hernandez, a lifelong lowrider and activist who has curated a new exhibit in San Francisco focused on the lowrider lifestyle, and will share the story of Beatriz Acevado, who has developed a financial marketplace that understands the cultural nuances and extended role family plays in Latino decision-making, with the goal of teaching the Latinx community money management and saving skills.


  • CBS Stations will feature inspiring stories and portraits of Latinx people breaking down barriers and driving impact in their communities. KCBS in Los Angeles will profile a Latina nurse staffing a COVID ward and her inspiring journey in the profession, along with a report on efforts by Latinas to grow their ranks in the philanthropy industry. KYW in Philadelphia will sit down with Camden County’s first Latino police chief and first Latina police captain. KCNC in Denver will continue its “Elevating Latino Voices” series with a three-part investigative series on environmental racism in the local Hispanic community and separate reports on community relationships with law enforcement. WJZ in Baltimore will bring viewers an up-close look at a new festival from Maryland’s College Park Aviation museum honoring Latinas in aviation. CBS Chicago is embarking on “History Makers – Hispanic Heritage Month,” a celebration of Chicago’s Hispanic leaders who advance community, culture and change.


  • CBS News Radio correspondent Lisa Mateo will report a three-part series on Latinos in America for the CBS WEEKEND ROUNDUP starting Sept. 23. Mateo will explore several issues, including why big banks are not funding Latino-owned businesses despite seeing record growth, and why some Latinos say they are hesitant to participate in retirement plans despite a growth in salaries and assets. Mateo will also discuss Latinas in the workforce and college enrollment with the author of Uncolonized Latinas.


  • CBSN, CBS News’ 24/7 live, streaming news service, will feature segments throughout the month.


  • CBS Newspath will provide original reporting to its 200+ affiliates nationwide and to broadcasters around the world. Elise Preston reports on how the pandemic has left many Latino-owned businesses struggling and why a new program is promising to invest $50 million dollars in Hispanic-owned businesses.


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Press Contact:

Hugo Rojo, CBS News Communications




Hugo Rojo