EARLY NIELSEN NATIONAL NUMBERS PROJECT “60 MINUTES” AUDIENCE OF 22.06 MILLION, THE WEEK’S #1 PROGRAM
“60 Minutes’” Best Viewer Delivery in Almost a Decade,
Best Demos in Over Two Years
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Last night’s 60 MINUTES delivered its largest audience since November 2008. The CBS newsmagazine drew 22.06 million viewers, according to time-adjusted fast national live plus same day ratings for Sunday, March 25.
60 MINUTES is on track to be the week’s #1 program in viewers. 60 MINUTES’ last #1 finish was on March 26, 2017.
60 MINUTES delivered a 5.3 in adults 25-54 and 4.0 in adults 18-49, its best demo deliveries since Jan. 17, 2016.
60 MINUTES is on track to be Sunday’s #1 program in these measures.
The 60 MINUTES broadcast featured Anderson Cooper’s interview with Stormy Daniels, the adult-film star and director whose real name is Stephanie Clifford. She spoke for the first time on television about an affair she says she had with Donald Trump in 2006. The other story was a profile of Milwaukee Bucks basketball superstar Giannis Antetokounmpo by Steve Kroft.
The other recent 60 MINUTES broadcasts that delivered more than 20 million viewers are the Jan. 17, 2016 edition, featuring an interview with Sean Penn about meeting with Mexican drug lord “el Chapo” (20.62 million), and the first interview with President-elect Donald Trump and his family on Nov. 13, 2016 (20 million).
Jeff Fager is the executive producer of 60 MINUTES, America’s #1 news program.
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