SELLERS SHY (LEAD PRODUCER)
Sellers Shy assumed the role of CBS Sports’ lead golf producer in January 2021. Shy, who joined CBS Sports fulltime in 1997, becomes only the third lead producer in the storied history of GOLF ON CBS.
Since joining CBS, Shy has been a full-time member of its golf team, serving as a replay producer, associate director, and producer for PGA TOUR coverage, The Masters and PGA Championship, as well as for the Asia Pacific Amateur Championship and Latin America Amateur Championship. The multiple Emmy Award-winner also currently serves as a producer for THE NFL ON CBS and NCAA Basketball.
Mentored by three-time major champion Dr. Cary Middlecoff, Shy is a two-time Memphis University HS Golfer of the Year and three-time Tennessee State Amateur qualifier. He first worked as a golf spotter for CBS Sports’ coverage of the 1987 Danny Thomas Memphis Classic and later traveled to the 1994 Winter Olympics in Lillehammer, Norway for the network’s coverage as its journalism intern.
Born on December 2, 1971 in Memphis, Tenn., Shy graduated with a Journalism degree from the University of Mississippi in 1994. He has served on the board of the University of Mississippi Journalism School and currently has an endowment in the Broadcast Journalism Honors College.
Shy is currently on the board of the PGA TOUR’s WGC FedEx St Jude Invitational. He lives in Memphis with his wife Stephanie, two sons Sellers and Edwin, and daughter, Gracie. Sellers Jr is in the Honors College and a member of the Ole Miss football team, while Edwin Shy has committed to play lacrosse at the University of North Carolina.
STEVE MILTON (LEAD DIRECTOR)
Steve Milton has worked the Masters and the PGA Championship in various capacities since 1987 and assumed the lead director position in 1997. He joined CBS Sports in 1981 and became a broadcast associate in 1986.
Milton took over as lead director for the Network’s coverage of college football in 2003. His list of credits as a broadcast associate, associate director and director include Super Bowl LIII, Super Bowl 50, Super Bowl XXI, XXIV, XLI, XLIV and XLVII, the NCAA Division I Men’s Basketball Championship, THE NFL TODAY, college football studio show and 1992 World Series.
Milton produced the Closing Ceremony and alpine skiing events at the 1998 Olympic Winter Games. He also directed ski jumping and nordic combined at the 1994 Olympic Winter Games for the Network. Milton also served as director for THE NFL ON CBS before taking over the lead college football role.
An 11-time Emmy Award-winner, Milton also has produced the opening sequences for the 1993 NCAA Division I Men's Final Four broadcasts and the 1992 Winter Olympics broadcasts. Milton graduated in 1981 from Colorado State University with a degree in Economics.
Born May 20, 1959, in Queens, N.Y., Milton lives with his wife, Wendy in Gloucester, Mass.
JIM RIKHOFF (PRODUCER)
Jim Rikhoff serves as a producer for CBS Sports’ golf coverage including the Masters and the PGA Championship. He also was named lead game producer of THE NFL ON CBS in April 2017 and produces CBS Sports’ marquee games on Sundays. He joins director Mike Arnold on the lead production team, working with the lead NFL ON CBS announce team of Jim Nantz, Tony Romo and Tracy Wolfson. He produced Super Bowl LIII (2019) and Super Bowl LV in February. Rikhoff produced the CBS Television Network’s Thursday Night Football package for one season (2017). Rikhoff previously served as replay director for the Network’s coverage of Super Bowl XLI, XLIV, XLVII and Super Bowl 50.
Rikhoff joined CBS Sports in 1985 and has since worked on every major event at the Network. He began producing NFL games in 1998 when CBS re-acquired the NFL broadcast rights and produced NFL games with the announce team of Greg Gumbel, Trent Green and Jamie Erdahl. In addition, for three seasons (2014-16) he served as replay producer for Thursday Night Football.
An 11-time Emmy Award-winner, he joined CBS Sports as a researcher and was promoted to broadcast associate in 1986 and then associate director in 1990. In 1991, Rikhoff assumed a full-time role as associate producer/director for CBS’s golf coverage. He also has served as videotape producer for the Network’s golf coverage including the Masters and PGA Championship. Rikhoff covered the NCAA Division I Men’s Basketball Championship since 1987. His credits include associate director of THE NFL TODAY (1990-93), the Daytona 500, Major League Baseball and the U.S. Open Tennis Championships. Rikhoff also served as an associate producer (1992, 1994) and producer (1998) for the Network’s coverage of the Olympic Winter Games in Albertville, France, Lillehammer, Norway and Nagano, Japan, respectively.
Born November 1, 1961, in Princeton, N.J., Rikhoff graduated from Washington & Lee University in 1985. He lives in Washington, Conn., with his son, Kellen, and daughter, Avery.
For the 2021 PGA Championship, Rikhoff will serve as the producer for late day coverage of the Front 9.
BOB MATINA (DIRECTOR)
Bob Matina, an eight-time Emmy Award-winner, has covered the Masters as associate director, late night director and director since 1987. He also has directed the PGA Championship since 1991. Matina serves as the director of THE NFL TODAY. He joined CBS Sports in 1981 and directed THE NFL ON CBS from 1985-93. Matina served as director of THE SUPER BOWL TODAY studio show for Super Bowl XXXV, XXXVIII, XLI, XLIV, XLVII, 50 and LIII. He served as coordinating director of CBS Sports’ coverage of the 1992, 1994 and 1998 Olympic Winter Games, and also directed the Network’s primetime coverage in 1994 and 1998, and weekend daytime broadcasts in 1992. Matina was responsible for the placement of cameras and equipment at the Olympic venues, as well as coordinating many aspects of the Network’s production, including the studio sets and the development of new production equipment. He also served as CBS Sports’ liaison with ORTO, the host broadcaster of the Games, which provided the world feed. Matina’s other directing assignments have included THE ROAD TO THE FINAL FOUR, the U.S. Open Tennis Championships, golf and college basketball broadcasts, as well as several winter sports competitions – figure skating, alpine skiing, ski jumping and speed skating. He was the producer of the Emmy Award-winning Lillehammer: An Olympic Diary in 1995. A 1978 journalism graduate of Syracuse University, Matina began his broadcast career the following year at WCNY‑TV Syracuse as a cameraman. He was born in Benton Harbor, Mich., and lives in Wyckoff, N.J., with his wife, Susan.
Matina will serve as director for coverage later in the day on the Front 9 during this year’s Championship.
* * *