YOU SAW IT ON CBS FIRST
OCT. 11, 1946: CBS Television Network presented FIRST-EVER TELEVISION BROADCAST OF NATIONAL FOOTBALL LEAGUE.
SEPT. 30, 1956: CBS begins broadcasting the FIRST 12-WEEK REGULAR SERIES OF NFL GAMES.
SEPT. 28, 1958: FIRST on-air experiment using VIDEOTAPE HIGHLIGHTS.
SEPTEMBER 1960: Goodyear BLIMP FIRST USED during NFL coverage.
JAN. 6, 1963: ISOLATED CAMERA used in CBS’s NFL coverage.
DEC. 30, 1964: Orange Bowl – CBS first uses/invents Instant Replay.
SEPTEMBER 1965: CBS Sports INTRODUCED FIRST INSTANT REPLAY DISC RECORDER on selected games. (Innovation won SPORTS EMMY AWARD for achievement in engineering.)
NOV. 25, 1965: FIRST-EVER COLOR BROADCAST of NFL game on Thanksgiving Day.
NOV. 6, 1966: CBS DEVELOPED INSTANT SLOW-MOTION REPLAY in combination with stop-action or normal, speed overcoming inherent problem of jerkiness in electronic slo-mo systems.
SEPT. 21, 1969: CBS FIRST USED ELECTRONIC LOGISTICS, giving viewers more complete dynamic pictures...two videotape machines at each NFL game...taped first-half highlights used in halftime show.
MINICAM MARK IV COLOR CAMERA, a highly mobile backpack-type one-man-operated camera, added new dimension in ability to zoom in for close-ups of action and fan shots.
OCT. 27, 1969: CBS and XEROX INTRODUCED SPORTS ANALYST SYSTEM, keeping tabs on each play and retrieving all season-to-date team and player stats in seconds. Information distributed to broadcasters and on displays for spectators in stadium. A graphics board also superimposed information over television picture.
SEPT. 20, 1970: Carole Howey, FIRST FEMALE REPORTER, CONTRIBUTES to THE NFL TODAY.
SEPTEMBER 1970: TELESTRATOR PREMIERED, pointing out blocks, tackles, penalty infractions and other key information.
JUNE 14, 1974: CBS USED 16 THOMPSON CFS LIGHTWEIGHT COLOR CAMERAS FOR FIRST TIME, providing dramatic close-up shots.
JAN. 15, 1978: CBS INTRODUCED ACTION-TRACK SYSTEM, providing multi-image display of paths of moving objects. Viewers were able, for FIRST TIME, to scrutinize rapid, intricate motion of a forward pass.
JAN. 24, 1982: CBS CHALKBOARD DEVELOPED FOR USE BY JOHN MADDEN, allowing the analyst to diagram plays, using a view from high 50-yard-line camera taking in all 22 players.
JAN. 17, 1988: CBS INSTITUTED REAL-TIME CAPTIONING to aid hearing-impaired viewers. In addition, third wireless microphone was added to sideline to capture grunts and groans on field.
NOV. 8, 1998: CBS Sports presents ground-breaking coverage with the FIRST-EVER BROADCAST OF NFL FOOTBALL GAME IN HIGH DEFINITION (HDTV) FORMAT. Bill Macatee and Mike Mayock teamed up to announce the historic telecast featuring the Buffalo Bills against the New York Jets. The broadcast was the first of four in HDTV format including the AFC Divisional Playoff game on Jan.10, 1999 (Jacksonville Jaguars vs. New York Jets). CBS Sports wins Emmy Award for its coverage of the groundbreaking broadcast of the Bills-Jets game in high definition (HDTV) format.
NOV. 26, 1998: CBS Sports debuts “FIRST DOWN” AS THE FIRST-EVER USE OF LIVE VIDEO IMAGING ON NETWORK TELEVISION during its coverage of the Pittsburgh Steelers-Detroit Lions game on Thanksgiving Day. “First Down” is a computerized line marking 10 yards seen on the field while play is in progress. It was used in seven games, including four playoff games.
SEPTEMBER 2000: With its move to an outdoor studio set located at the GM Building Plaza on Fifth Avenue in New York City, THE NFL TODAY is the first live, regularly scheduled outdoor studio show ever.
JAN. 28, 2001: CBS Sports, Core Digital and Princeton Video Image introduce state-of-the-art, three dimensional replay technology called EyeVision for its coverage of Super Bowl XXXV in Tampa.
FEB. 1, 2004: CBS Sports utilizes unified productions for the Standard Definition and High Definition telecasts of the Super Bowl featuring the same camera angles, replays, graphics and announcers. Also, CBS Sports presents for the first time in a Super Bowl broadcast the pre-game show, the game, the halftime and post-game show in HD.
SEPTEMBER 2004: CBS Sports incorporates into its NFL broadcasts GAMETRAX as the first and only Network show with continuous real time updates of scores and statistics from all games around the league. And STATTRAX, continuous in-game player stat updates after every play.
SEPTEMBER 2005: Originating from each regional remote game broadcast during the last 10 minutes of THE NFL TODAY, CBS Sports leads the way by arriving first to the field with in-depth game analysis and up-to-the-minute game information with its new segment FIRST TO THE FIELD.
JANUARY 2013: CBS Sports debuts its first-time use of “HEYEPER Zoom” technology replay system during the AFC Playoffs. The system captures video at a frame rate between 300-500 frames per second (normal 60 fps). The For-A cameras use 3840 by 2160 pixel imagers, totaling over 8 million pixels, four times greater than current high-definition video.
JANUARY 2013: SUPER BOWL ON CBSSPORTS.COM included enhanced features on CBSSports.com of first-ever live streaming of the Pepsi Super Bowl XLVII Halftime Show featuring global music icon and 16-time Grammy Award-winning artist Beyoncé, immediate access to the Super Bowl commercials as they were broadcast on CBS, and additional camera angles to see the action from different perspectives.
SEPTEMBER 2014: CBS Sports launches WE NEED TO TALK, the first-ever nationally-televised all-female weekly, hour-long sports show airing in prime time beginning Tuesday, Sept. 30 (10:00 PM, ET) on CBS Sports Network. Featuring CBS Sports’ deep roster of talented female journalists, including those who serve in various high profile roles at the CBS Corporation such as THE NFL ON CBS lead reporter Tracy Wolfson, NFL Hall of Fame broadcaster and pioneer Lesley Visser, pregame analyst and former Oakland Raiders CEO Amy Trask, SEC ON CBS lead reporter Allie LaForce and radio host Dana Jacobson, WE NEED TO TALK brings together these most accomplished women to share their knowledge and opinions by offering a unique perspective of the sports landscape. The CBS crew will be joined by other prominent women from the sports world including former and current athletes, television and radio personalities, league and team executives and top news and sports journalists from around the country. The show also is produced and directed by all women. “This is a very proud moment for all of us at CBS Sports,” said Sean McManus, Chairman, CBS Sports. “A sports show featuring all women is long overdue and we are thrilled to be able to make television history this fall with the national launch of WE NEED TO TALK.”
JANUARY 2016: CBS is first network to employ a “Kicking Analyst” as former NFL kicker Jay Feely serves as THE NFL ON CBS Kicking Analyst for the AFC Playoffs and Super Bowl 50.
FEBRUARY 2016: PYLON CAM AND AUDIO - For the first time ever used in a Super Bowl, CBS incorporated eight custom-molded pylons that housed 16 cameras to film the goal lines and sidelines on each side of the field giving NFL viewers the most field-level view of critical plays during Super Bowl 50. The high-resolution, high-definition, point-of-view cameras housed inside the pylon also had microphones embedded in them to enhance the natural sound of the game.
SEPTEMBER 24, 2017: Beth Mowins, who joined CBS Sports as a play-by-play announcer for the NFL season, becomes the first woman to ever call play-by-play for THE NFL ON CBS when she teamed with Jay Feely to call the Cleveland Browns-Indianapolis Colts game.
FEBRUARY 2019: For the first time ever on any network at a live sporting event, CBS’ Super Bowl LIII virtual plan includes the use of a live, wireless handheld camera showing augmented reality graphics and up-close camera tracking on the field. This will allow the camera to get closer to these virtual graphics in a way that gives viewers different perspectives and angles including never before seen field level views of these graphics. CBS will utilize four cameras (including the SkyCam) with live augmented reality graphics, plus an additional 10 cameras with trackable first down line technology. In all, 14 cameras creating virtual graphic elements that are completely manufactured will seamlessly blend in to the real environment of the broadcast.
For the first time ever on any network in the United States, CBS will use multiple 8K cameras with a unique, highly-constructed engineering solution to provide viewers with even more dramatic close-up views of the action from the endzone including possible game changing plays along the goal lines and end lines.
Also for the first time ever on any network, CBS will deploy 16 cameras with 4K capabilities, as well as nine Sony 4800 camera systems strategically placed around the stadium. The cameras will provide additional live game camera angles, and give the production the ability to replay key moments of the game in a super slo-motion and an HD cut-out with zoomed-in perspectives with minimal resolution loss.