With Over 11.7 Million Hours of Live Streaming Video and Audio Recorded,

 Total Consumption Grows 36%, Shattering 2009 Figures  

Internet Consumption of March Madness Complements

Growth of CBS Sports Television Ratings

            FORT LAUDERDALE, FL - April 6, 2010 - CBSSports.com, in partnership with CBS Sports and the NCAA, today released traffic statistics for NCAA March Madness on Demand (mmod.ncaa.com) through the conclusion of the NCAA Division I Men's Basketball Championship.  In total, there were over 11.7 million hours of live streaming video and audio consumed by 8.3 million unique visitors to the NCAA March Madness on Demand (MMOD) video players - up 36% compared to 2009 figures.  The growth of NCAA MMOD complements CBS Sports' television broadcast of the Tournament, which grew 5% over 2009's ratings.  (CBS Sports' average overnight household rating/share for the overall Tournament was a 6.6/14, up 5% compared to last year's 6.3/13 in the metered markets.)

            575,000 unique visitors (up 70% from 2009) watched the final game of the NCAA Tournament between Duke and Butler on the NCAA MMOD video player, consuming 368,000 hours of action (up 72% from 2009).  This growth mirrors the ratings success for CBS Sports' television broadcast of the Men's final, which earned an average overnight household rating/share of 16.0/25, up 34% compared to last year's 11.9/19 (North Carolina-Michigan State) in the metered markets.

            Additionally, the NCAA MMOD "Boss Button" was clicked 3.94 million times over the course of the NCAA Division I Men's Basketball Championship.  The 2010 Boss Button was redesigned for the Tournament by cartoonist Scott Adams, creator of the Dilbert comic.  Click here to view the 2010 Boss Button.

2010 NCAA MMOD traffic figures through Monday, April 5:

•·        Over 11.7 million total hours of live streaming video and audio consumed.

•·        8.3 million unique visitors to the NCAA MMOD video players.

•·        575,000 unique visitors (+70%) consumed 368,000 hours (+72%) of action for the final game of the Men's Final Four® between Duke and Butler (growth vs. 2009 final).

•·        3.94 million clicks of the "Boss Button," up 42% over the total clicks of the Boss Button for the entire 2009 tournament (2.77 million).

         "CBSSports.com is thrilled with the continued growth of NCAA March Madness on Demand in 2010," said Jason Kint, Senior Vice President and General Manager, CBSSports.com. "The growth is especially gratifying this year as it complemented a ratings success for CBS Sports' broadcast of the Tournament."

         "This year's growth of March Madness on Demand reflects the excitement on the court," said Greg Shaheen, NCAA senior vice president for basketball and business strategies. "NCAA Basketball fans want access to the Championship on more platforms and we're thrilled with the continued increase in MMOD's numbers."

            NCAA MMOD is the Emmy award-winning video player that provides live streaming video and audio of the NCAA Division I Men's Basketball Championship.  MMOD shows live video of all 63 games, from the first round of the tournament through the semifinal and final games of the Men's Final Four,® making it the only major sporting event that is broadcast live and in its entirety for free on the Internet.  In addition to live video, NCAA MMOD also provides live audio from Westwood One's radio broadcasts of the entire NCAA Division I Men's Basketball Championship.

            In 2010, free access to NCAA MMOD was made possible by presenting sponsors and NCAA Corporate Champions AT&T, Capital One and Coca-Cola.

•·        Click here to view an image of the 2010 NCAA March Madness on Demand video player

•·        Click here to view an image of the 2010 NCAA March Madness on Demand high-quality video player

•·        Click here to view the official logo for 2010 NCAA March Madness on Demand

•·        Click here to view the Boss Button for 2010 NCAA March Madness on Demand

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment.  With 200 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers.  Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO, and Last.fm, span popular categories such as technology, entertainment, sports, news and business. 

Follow CBS Interactive on Twitter: www.twitter.com/cbsitweets.

More information about CBS and its businesses is available at http://www.cbscorporation.com/.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities.  Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports.  Visit https://www.ncaa.org/ and http://www.ncaa.com/ for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Capital One and Coca-Cola-and the following elite companies as official Corporate Partners-Enterprise, The Hartford, Hershey's, LG, Lowe's, Planters, State Farm and UPS.

NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.

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Press Contacts:         

Alex Riethmiller - CBSSports.com       954.689.3334             ariethmiller@cbs.com

LeslieAnne Wade - CBS Sports           212.975.5171              lwade@cbs.com

Gail Dent - NCAA                               317.917.6117              gdent@ncaa.org