“THE NFL ON CBS” COVERAGE OF DOLPHINS-STEELERS WILD CARD GAME SCORES NETWORK’S BEST AFC WILD CARD GAME RATING SINCE 2014
THE NFL ON CBS’s broadcast of the AFC Wild Card Playoff game featuring the Pittsburgh Steelers’ win over the Miami Dolphins on Sunday, Jan. 8 (1:00-4:15 PM, ET) scored its highest overnight household rating/share in the metered markets since 2014 for the AFC Wild Card game.
The game earned an average overnight HH rating/share of 19.2/38, up +4% from an 18.5/37 in the comparable early Sunday window in 2015 for the Wild Card game (Cincinnati-Indianapolis; 1/3/15; 1:00-4:15 PM, ET on CBS), and tied last year’s primetime AFC Wild Card game (19.2/32; Pittsburgh-Cincinnati; 1/9/16; 8:15 PM-12:00 Midnight, ET; CBS).
The game rating peaked at a 20.8/40 from 3:00-3:30 PM, ET.
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