CBS SPORTS AND TURNER SPORTS’ COVERAGE OF 2019 NCAA TOURNAMENT CONTINUES TO DELIVER STRONG NUMBERS ACROSS ALL PLATFORMS
Tournament-to-Date Coverage Is Second-Highest-Rated in 29 Years, Up +8% vs. 2018
NCAA March Madness Live Sets All-Time Records in Live Streams and Live Hours
Sunday’s Third Game Telecast Window, Highlighted by Duke-UCF, Up +35% from Last Year’s Comparable Window and Second-Highest-Rated in 29 Years
Turner Sports and CBS Sports’ coverage of the 2019 NCAA Division I Men’s Basketball Championship continues to deliver significant audience increases across all platforms.
Live game coverage across TBS, CBS, TNT and truTV is averaging a 6.4/15 HH rating/share in the metered markets, the second-highest rating through the first weekend since 1991, when the NCAA Tournament expanded to its current television format (6.7/14 in 2015). The 6.4/15 HH rating, based on Nielsen metered market delivery, is up 8% over last year (5.9/13).
NCAA March Madness Live has set all-time records in live streams and live hours of consumption for the NCAA Tournament to date, with both seeing increases of more than 25% through the first full week.
Additionally, Sunday’s third game telecast window from 5:15-9:15 PM, ET, highlighted by Duke’s down-to-the-wire victory over UCF, earned an 11.9/24 HH rating/share, up +35% from last year (8.8/18) and ranking as the second-highest rating for that game window in 29 years (12.1/23 in 2017).
Official NCAA March Madness social accounts have produced a 56% lift in engagements vs. last year’s Tournament to date through Sunday (Facebook, Twitter and Instagram).
Linear TV Source: Nielsen Media Research, metered market data for the 2019 NCAA Men’s College Basketball Tournament across CBS, TBS, TNT and truTV, through Round 2 compared historical NCAA Tournament through 1991. Digital Source: Conviva
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Randall Liu, CBS Sports, 212-975-5936, email@example.com
Jay Moskowitz, Turner Sports, 404-885-2469, firstname.lastname@example.org