TURNER SPORTS AND CBS SPORTS’ COVERAGE OF 2019 NCAA TOURNAMENT CONTINUES TO DELIVER SIGNIFICANT AUDIENCE INCREASES ACROSS ALL PLATFORMS
Tournament-to-Date Coverage Ties for Third-Highest-Rated in 26 Years, Up +8% vs. 2018
NCAA March Madness Live Sets All-Time Records in Live Streams and Live Hours
Regional Finals Coverage Across CBS and TBS Delivers Second-Highest-Rating in Eight Years with Increases Across All Four Game Windows, Including a 10.5/21 M.M. Rating/Share for Michigan State/Duke
CBS Sports and Turner Sports’ coverage of the 2019 NCAA Division I Men’s Basketball Championship continues to deliver strong numbers across all platforms.
Live game coverage across TBS, CBS, TNT and truTV is averaging a 6.7/15 HH rating/share in the metered markets, tied for the third-highest rating through the Regional Finals in 26 years. The 6.7/15 HH rating is up +8% over last year (6.2/13), based on Nielsen metered market delivery.
NCAA March Madness Live has set all-time records in live streams and live hours of consumption for the NCAA Tournament to date, with both seeing increases of 30% or more through the Regional Finals. MML has also set daily records in live hours (eight times) and live streams (five times).
This weekend’s Regional Finals across TBS and CBS (7.2/15) generated the second-highest-rating for the Elite Eight since 2011, with increases across all four game windows:
Sunday’s Michigan State/Duke game (10.5/21) produced the highest metered market delivery for the game window in 14 years, up +4% vs. 2018 (10.1/20).
Sunday’s Auburn/Kentucky (+15%) and Saturday’s Virginia/Purdue (+14%) and Texas Tech/Gonzaga (+2%) telecasts all showed lifts vs. last year’s comparable coverage.
Official NCAA March Madness social accounts have produced a 117% increase in engagements vs. last year’s Tournament to date through Sunday (Facebook, Twitter and Instagram).
Linear TV Source: Nielsen Media Research, metered market data for the 2019 NCAA Men’s College Basketball Tournament across CBS, TBS, TNT and truTV through the Regional Finals, compared historical NCAA Tournament through 1991. Digital Source: Conviva
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Randall Liu, CBS Sports at 212-975-5936 or email@example.com
Jay Moskowitz, Turner Sports at 404-885-2469 or firstname.lastname@example.org