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10.29.2019

“SEC ON CBS” SCORES WITH LSU-AUBURN AS SATURDAY’S MOST-WATCHED COLLEGE FOOTBALL GAME, UP +13%

LSU-Auburn Watched by an Average of 7.175 Million Viewers

Season-to-Date Viewership for “SEC on CBS” Is Best in Three Years, Up +8%

CBS Sports’ coverage of the SEC ON CBS game between LSU vs. Auburn on Saturday, Oct. 26 scored with an average of 7.175 million viewers and was Saturday’s most-watched college football game.

LSU-Auburn delivered a +13% increase in viewership versus last year’s comparable game (6.372 million, Georgia vs. Florida, 10/27/18).

Through the first nine weeks of the college football season, the SEC ON CBS’ season-to-date viewership is the Network’s best since 2016, and is up +8% with 5.831 million viewers compared to last year’s 5.421 million (includes Nov. primetime game).

Top 5 Rated Markets for LSU-Auburn:

  1. Birmingham – 40.3/57

  2. New Orleans – 27.7/47

  3. Columbus, OH – 13.0/24

  4. Atlanta – 12.4/27

  5. Jacksonville – 11.3/23

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CBS Sports Contact:

Randall Liu

212-975-5936

randall.liu@cbs.com