Press Release back to list
09.21.2021

CBS SPORTS’ PRESENTATION OF ALABAMA-FLORIDA DELIVERS MASSIVE VIEWERSHIP

 

Most-Watched SEC ON CBS Opener in 8 Years, Averaging 7.863 Million Viewers (Up +76% vs. Last Year)

 

Most-Watched Television Program of Day on Any Network

 

CBS Sports’ college football Saturday showcase at 3:30 PM, ET between No. 1 Alabama and No. 11 Florida on Sept. 18 delivered the most-watched SEC ON CBS season opener since 2013 (13.586 million, Alabama-Texas A&M, 9/14/13).

 

CBS Sports’ coverage of Alabama’s 31-29 victory averaged 7.863 million viewers, up +76% vs. last year’s comparable game (4.464 million, Mississippi State-LSU, 9/26/20) and scored as the most-watched television program of the day on any network.

 

The game peaked with 11.587 million viewers from 6:45 to 7:00 PM, ET.

 

Paramount+ scored triple-digit year-over-year growth in minutes streamed while registering double-digit growth in unique devices and streams from last year.

 

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CBS Sports Contact:   

Randall Liu, randall.liu@cbs.com

 

Press:

Randall Liu
212-975-5936
randall.liu@cbs.com