CBS SPORTS’ BEST POSTSEASON START IN 10 YEARS CONTINUES WITH MASSIVE AUDIENCES FOR DIVISIONAL PLAYOFFS
Bills-Chiefs Is Most-Watched Divisional Playoff Game in Five Years, Averaging 42.736 Million Viewers and Peaking with 51.697 Million Viewers
Paramount+ Scores its Most-Streamed Non-Super Bowl NFL Weekend Ever; Bills-Chiefs Is its Most-Streamed Non-Super Bowl Game of All-Time
CBS Sports continued its strong NFL season viewership, including its best postseason start in a decade, by delivering massive audiences for the Divisional Playoffs, led by the Chiefs’ dramatic overtime victory versus the Bills.
THE NFL ON CBS presentation of Kansas City’s win over Buffalo on Sunday, Jan. 23 (6:41-10:02 PM, ET) is the most-watched Divisional Playoff game on any network in five years (Green Bay-Dallas, 1/15/17, 48.522), averaging 42.736 million viewers and up +18% versus last year’s comparable game window (Tampa Bay-New Orleans, 1/17/21, 36.300).
The audience for Bills-Chiefs peaked with 51.697 million viewers, the second consecutive week THE NFL ON CBS topped the 50-million viewer mark (50.229 million viewers for 49ers-Cowboys).
After registering its most-watched regular season in six years, CBS Sports is averaging 35.883 million viewers for its playoff games this season, the Network’s best postseason through the Divisional round in 10 years (36.086, 2011-12 NFL season) and its second-best on record (since 1987-88). The 35.883 million viewers marks an increase of +27% versus last year’s postseason viewership through the Divisional Round.
For the second consecutive week, Paramount+ delivered its most-streamed non-Super Bowl NFL weekend ever and Bills-Chiefs scored as its most-streamed non-Super Bowl game of all time. The Divisional Playoffs recorded triple-digit year-over-year growth in total streams, streaming minutes and unique viewers from last year’s Divisional games.
Kansas City’s win over Buffalo is the most-watched television program on any network since Super Bowl LV on CBS and THE NFL ON CBS has recorded the only three programs with more than 40 million viewers during that span (Bills-Chiefs Divisional, 42.736 million viewers, 49ers-Cowboys Wild Card, 41.496 million viewers and Raiders-Cowboys on Thanksgiving, 40.802 million viewers).
Bengals-Titans Is Most-Watched Saturday Afternoon Divisional Playoff Game in Six Years
The Bengals-Titans Divisional Playoff game on Saturday, Jan. 22 (4:33-7:31 PM, ET) averaged 30.752 million viewers, up +13% versus last year’s comparable game window (Green Bay-LA Rams, 1/16/21, 27.120) and is the most-watched Divisional Playoff game in the Saturday afternoon game window on any network in six years.
Viewership for Bengals-Titans peaked with 38.359 million viewers.
Bengals-Titans is the most-streamed Saturday sporting event ever on Paramount+.
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