“SEC ON CBS” Delivered 4.442 Million Viewers, Up +23% vs. Last Year’s Comparable Game

CBS Sports’ college football Saturday showcase at 3:30 PM, ET between Mississippi State and No. 6 LSU on Sept. 26 scored with an average of 4.442 million viewers, the most-watched college football game of the season on any network.

Mississippi State-LSU delivered a +23% increase in viewership versus last year’s comparable game (3.607 million viewers, Alabama-Ole Miss, 9/28/19).

The game peaked with 6.066 million viewers from 7:15 to 7:30 PM, ET.

CBS All Access, featuring live streaming coverage of all SEC ON CBS games, delivered double-digit year-over-year growth in unique devices, streams and watch time (compared to Alabama-Ole Miss, 9/28/19).

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CBS Sports Contact:   

Randall Liu: randall.liu@cbs.com