March 14, 2002

CBS AND NICKELODEON PRESENT

CBS'S 2002-03 CHILDREN'S PROGRAMMING SCHEDULE

Nickelodeon Animated Hit Series To Debut in New "Nick on CBS" Block

This Fall To Serve Broader 2-11 Audience

Kid Favorites Including "Hey Arnold!" and "The Wild Thornberrys" To Join Nick Jr. Preschool Series on Saturday Morning

CBS and Nickelodeon unite for the third consecutive year to program NICK on CBS, CBS's Saturday morning children's schedule. With changes afoot next season in the Saturday morning television landscape, Nickelodeon will broaden its offerings and introduce the new programming block for the CBS Television Network's Saturday morning children's schedule, it was announced by Lucy Johnson, Senior Vice President, Daytime/Children's Programs and Special Projects.

Beginning in September 2002, kids will get more of their favorite Nick shows on CBS on Saturday mornings -- including The Wild Thornberrys and Hey Arnold! -- as some of Nickelodeon's most popular animated series with kids 2-11 make their broadcast television debut. The new series being added to the schedule will be combined with the established Nick Jr. preschool favorites to serve a wider kids 2-11 audience on CBS's Saturday mornings.

Premiering this fall from 7:00 AM to 12:00 Noon, ET/PT, CBS's Saturday morning children's schedule -- titled NICK on CBS-- will feature six half-hour series. For the first time, the CBS block will include some of Nickelodeon's cornerstone animated favorites, including Hey Arnold! and The Wild Thornberrys, and two Nick hits with proven cross-demo kid appeal, As Told By Ginger and Pelswick. The first hour of the block (7:00-8:00 AM, ET/PT) will continue to feature the award-winning, landmark NICK JR. program Blue's Clues and the number-one preschool show on commercial television, Dora the Explorer. The Saturday Early Show will remain in its current time period (9:00-11:00 AM, ET/PT).

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Season to date (9/22/01-3/2/02) from 7:00 AM to 12:00 Noon, ET/PT, CBS's current NICK JR.-supplied block has made CBS the number-one broadcast network on Saturday mornings with kids 2-5 and second only to Nickelodeon among this audience overall. The block is averaging a 3.2/14 rating and share (515,000 average kid viewers) among its target kids 2-5 audience, a full +52% ahead of the number-two-ranked broadcast network, Kids' WB (2.1/9 rating and share [329,000 average kid viewers]). NICK is currently averaging a 3.9/18 national rating and share [627,000 average kid viewers]. The NICK JR. on CBS block also draws a sizeable kids 2-11 audience, currently averaging a 1.8/8 rating and share (727,000 average kid viewers) in its 7:00 AM to 12:00 Noon, ET/PT time period.

Following is the scheduled NICK on CBS Saturday morning lineup for the 2002-03 season:

"Nick on CBS"

CBS's 2002-03 Saturday Morning Schedule

(In most markets, check local listings; All times ET/PT)

7:00-7:30       AM                      Blue's Clues
7:30-8:00       AM                      Dora the Explorer
8:00-8:30       AM                      Hey Arnold!
8:30-9:00       AM                      The Wild Thornberrys

9:00-11:00      AM                      CBS News' THE SATURDAY EARLY SHOW

11:00-11:30 AM          As Told By Ginger
11:30 AM-12:00 Noon             Pelswick

CBS Entertainment and Nickelodeon are units of Viacom Inc. (VIA and VIA.B) Viacom Inc. is one of the world's largest entertainment companies and a leading force in nearly every segment of the international marketplace.

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Johanna Fuentes, CBS            212/975-4757            jfuentes@cbs.com
Andrea Ballas, CBS                      323/575-2858            aballas@cbs.com