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08.25.2011

STEPHEN KING’S EBOOK ORIGINAL MILE 81 TO GET KLOUT


New York, August 25, 2011—On September 1, 2011 Scribner will publish an eBook-only
edition of Stephen King’s new short story Mile 81 (Scribner, $2.99/eBook; 80 pages). Available
at all eBook retailers, Mile 81 is the chilling story of an insatiable car and a heroic kid whose
worlds collide at an abandoned rest stop on the Maine Turnpike. Mile 81 also features a free
excerpt from Stephen King’s next highly anticipated novel 11/22/63 (Scribner, on-sale:
November 8, 2011).


In order to create a unique social media conversation about both of Stephen King’s
forthcoming works, Scribner has teamed with Klout—the emerging standard for measuring
online influence—who will offer a select number of Klout influencers the chance to download a
free eBook of Mile 81 starting today, one week before it goes on sale nationwide. Through
Klout’s Perks program, which offers exclusive products and experiences that are geared toward
users’ preferences, the select influencers will be encouraged to discuss Mile 81 with their social
media contacts and will also have the opportunity to share the eBook with one other person. The
free eBook can be read on desktops and most eReaders.


“Social media contacts and influence are increasingly important,” said Susan Moldow,
Executive Vice President and Publisher of Scribner. “Klout has been a pioneer in reaching key
online influencers. We are excited to team up with them to promote the publication of this
terrific new short story from Stephen King, and to preview 11/22/63 ahead of its November
publication.”



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About Scribner
Scribner is an imprint of Simon & Schuster, Inc., a part of CBS Corporation. Simon &
Schuster is a global leader in the field of general interest publishing, dedicated to providing the
best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio
formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s
Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in
Australia, Canada, and the United Kingdom. For more information visit our website at
www.simonandschuster.com


About Klout
Klout measures influence online. Using its core technology, Klout analyzes social
network data and identifies influential individuals based on the impact of their opinions, links,
recommendations and other online content. Klout then provides innovative tools to allow
companies, including major brands such as Disney, Audi, Nike and Fox, to interact with and
interpret this valuable influencer data. Klout is a privately held company based in San Francisco,
California.


(08/25/11)
Contact: Brian Belfiglio
V.P., Director of Publicity
Scribner
(212) 632-4945
brian.belfiglio@simonandschuster.com
Or
Susan MacTavish Best
Best Public Relations
(415) 505-0301
susan@bestpr.net

Press:

Brian Belfiglio
212-632-4915
ScribnerPublicity@simonandschuster.com