Rob Tuck was named Executive Vice President, National Sales, The CW, in 2008, and leads all of the network’s sales and advertising. Tuck reports directly to Mark Pedowitz, President, The CW. Based in New York City, he manages The CW’s sales forces in New York, Los Angeles and Chicago.
In this role, Tuck oversees all of The CW’s multi-platform national sales efforts for all CW and CW Seed program offerings. This includes the network’s broadcast primetime advertising, as well as all digital and OTT sales platforms. Under Tuck, The CW has been a leader in the industry in digital sales, implementing its breakthrough convergence sales strategy in 2010, which was widely embraced by both advertisers and viewers. This innovative initiative effectively created price parity across platforms, while increasing the commercial load in the network’s episodic streaming. Convergence also introduced a new methodology for measuring online viewership, which worked within the existing television investment model for advertisers.
Previously, Tuck served as Executive Vice President, Sales and Planning, The CW since 2006. Prior to The CW, Tuck had been Senior Vice President, National Sales, The WB since 2002. He joined the The WB in 1995 during its first broadcast season, rising through the ranks serving as Vice President of East Coast Sales, Vice President of Western Sales, and Vice President of Pricing.
Before joining The WB, Tuck served as Group Director of National Broadcast at TeleVest (now MediaVest), and as a research manager for MMT.
Tuck earned his bachelor of science from the State University of New York at Stony Brook.