VAMPIRE DIARIES Builds on Last Week's Midseason Return;

Posts Best Ratings since Nov. 12

VAMPIRE DIARIES Again Ranks as Thursday's #1 Show among Teens and Female Teens

SUPERNATURAL Matches Second Best Women Demos of the Season

January 29, 2010 (Burbank, CA) - The CW's freshman hit THE VAMPIRE DIARIES was on the rise last night, ranking either first or second in the 8:00-9:00p.m. hour among all key demographic categories, according to preliminary live plus same day Nielsen ratings for Thursday, Jan. 28, 2010.  VAMPIRE DIARIES again ranked as Thursday's #1 show on TV among female teens and teens.       

VAMPIRE DIARIES took first place in its 8:00-9:00p.m. hour among females 12-34 (2.8/8-tie), female teens (2.8/10) and total teens (1.9/7).  VAMPIRE DIARIES ranked second in the 8:00-9:00p.m. hour among women 18-34 (2.7/8), adults 18-34 (2.1/7), women 18-49 (2.3/6), adults 18-49 (1.8/5) and persons 12-34 (2.0/7). 

VAMPIRE DIARIES improved on last week's midseason return last week by 17% in adults 18-34, 8% in women 18-34, 13% in adults 18-49 and 15% in women 18-49.

VAMPIRE DIARIES delivered its best adults 18-34, adults 18-49 and total viewer (3.72mil) performance since Nov. 12.

SUPERNATURAL matched its second best ratings of the season with women 18-34 (1.6/4) and women 18-49 (1.4/4).

Media Contact:

Paul Hewitt       818-977-6171             [email protected]