Press Release back to list


LOS ANGELES – Nov. 11, 2020 – Fremantle and ViacomCBS Global Distribution Group, global leaders in entertainment, announced today a multi-territory format deal for the CBS original format TOUGH AS NAILS. Fremantle will take the format rights in the following territories: Australia, Belgium, France, Germany, Hungary, India, Indonesia, Israel, Italy, Mexico, The Netherlands, Norway, Poland, Portugal, Spain and the U.K.

TOUGH AS NAILS, recently picked up for a second season, is a competition series that celebrates everyday Americans who get their workout on the job rather than the gym, wear work boots instead of workout shoes and consider the calluses on their hands a badge of honor. Competitors are tested for their strength, endurance, agility, mental toughness and life skills in challenges that take place at real job sites. One by one, they are eliminated until the TOUGH AS NAILS winner is named, but nobody goes home. Even if someone “punches out” of the individual competition, everyone stays to compete in a team competition for additional cash prizes.

The series aims to redefine what it means to be tough – proving toughness comes in all shapes and sizes. TOUGH AS NAILS is about real people in real life who are real tough, people who roll up their sleeves every day, who are not afraid to get their hands dirty to get the job done. Its launch in July 2020 was CBS’ highest new reality format launch since 2015.

Rob Clark, Director of Global Entertainment, Fremantle, said: “This is a reality show for 2020 and beyond. TOUGH AS NAILS makes heroes of the real people who keep our countries running, and now more than ever it’s important for us all to recognize our essential workers. This format has everything – competition, tension, jeopardy, emotion and drama. The ratings on CBS were absolutely stellar, and we have had a lot of interest in the show and look forward to launching it through our production network around the world.”

We look forward to introducing more audiences to the TOUGH AS NAILS format in Europe, the U.K., Australia, Latin America, Asia and India,” said Paul Gilbert, Senior Vice President, Formats, ViacomCBS Global Distribution Group. “This heart-warming format honors working class men and women, which is relatable to viewers around the world and is crucial in the current global climate.”

The show was created by Emmy Award-winning producer Phil Keoghan (THE AMAZING RACE) and his producing partner, Louise Keoghan, who are also executive producers along with Anthony Carbone. Phil Keoghan also serves as host for the U.S. version. TOUGH AS NAILS is produced by Raquel Productions Inc. in association with Tough House Productions Inc. and distributed by ViacomCBS Global Distribution Group.

About ViacomCBS Global Distribution Group

ViacomCBS Global Distribution Group is the leading distributor of premium content across multiple media platforms throughout the global marketplace. The division's portfolio is comprised of some of the world's most recognized brands, including feature films and television programs from Paramount Pictures, Paramount Television, Paramount Players, Paramount Animation, CBS Television Studios, CBS Television Distribution, CBS News, SHOWTIME Networks and Viacom brands. The division also has the largest distributed library of series and film titles, including global franchises such as "CSI: Crime Scene Investigation," "NCIS," "Star Trek," "SpongeBob SquarePants," "Transformers," "Mission: Impossible," and more. In addition, the division licenses a diverse lineup of scripted and unscripted formats for local production and participates in international co-productions. ViacomCBS Global Distribution Group is a division of ViacomCBS Inc.

About Fremantle

Fremantle is one of the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. From Got Talent to My Brilliant FriendFamily Feud to The Young PopeIdols to American GodsThe Price is Right to Neighbours and The X Factor to Deutschland 83 - we are behind the world’s most-loved and most-watched shows.

We have an outstanding international network of production teams, companies and labels in over 30 countries - our Fremantle family includes UFA (Germany), Wildside (Italy), Abot Hameiri (Israel), Miso Film (Denmark, Sweden and Norway), Blue Circle (Netherlands), Original Productions (USA) and Easy Tiger (Australia) to name a few.

We produce in excess of 12,000 hours of original programming, roll out more than 70 formats and air 400 programmes a year worldwide. We also distribute over 20,000 hours of content in more than 200 territories.

As a world leader in digital and branded entertainment, we have more than 370 million subscribers across 1,500 social channels and over 100 billion views across all platforms - and are the creator of Facebook’s most viewed video of all time, The Sacred Riana.

For more information, visit, or follow us @FremantleHQ and visit our LinkedIn and Facebook pages.

* * *

Press Contacts:

Jennifer Weingroff,

ViacomCBS Global Distribution Group





Rusika Chohdha, Fremantle